A lot of the time, people believe that picking a color palette for their website is just something that should come down to personal taste and guesswork. Well, if you were to share opinion of this sort with a real web design company in Aberdeen, it certainly would be news to them. You see, web design color choice is supposed to be scientifically done. So, without further ado, let's go into this a little bit deeper.
Psychologists and scientists for the longest time, have researched the way people react to color. There are no hard and fast rules here, of course. The kind of culture person comes from for instance, has a lot to say about how he will react to a certain color. The color green is famously famous in Ireland for instance. Over in neighboring England though, the color is considered as representative of things as unpleasant as jealousy. And oh – green is the color of the environmental movement too.
When color perceptions can be this different among closely-related cultures, how on earth are you supposed to know where to start? Well, you certainly do need to brush up a little bit on psychology and color theory. But there are a few basic ground rules that you can go with.
For instance, the main web design color that you choose isn't as important as the kind of other colors you will add to your website down the line. Color theory mostly deals with how combinations of colors affect people.
Aesthetics is only one part of it. Usability is important too.
In general, the higher the contrast between the text and the color in the background, the more readable the text is going to be. The most sensible option of course would be to go with an all-white background and black text over it. We're used to paper, and this feels most like paper.
Some websites, obviously, do love playing with pictures. They'll plaster the entire background behind the text with elaborate pictures or designs. People especially like to do this on MySpace – through their user customizations. Obviously, this is a bad idea. It makes things difficult to read.
When it comes to the color you choose for your links, blue for new links and purple for previously-clicked links is the convention. It's best to stick with convention in this thing.
In general, even if you do get to play with just about any color you can find, light, unobtrusive colors are considered the best design color choice for clarity. If you wish to have your visitors spend any amount of time on your website, you need to go easy with the color.
Perhaps the most important part of a good web design color scheme is to not have any text at all on the margins. Good websites always try not write all over the page. It's just that most people do their Internet viewing on a regular computer monitor – not a widescreen one. They won't even be able to read websites where all screen is taken up, unless they have a quick scroll finger.