Creativity is one of those factors that makes your target audience remain glued to their screen to capture every single moment of the video so you must find out how creative and professional the company is since you wouldn't want a video of mediocre quality.
Technology keeps on advancing on a daily basis and the introduction of new gadgets is enough to prove that fact.
The video production company you intend choosing must have some if not all of the newest equipment in town to facilitate easy and quality video production thereby conserving your time and not compromising their quality in the process.
A cordial client relationship is necessary for the growth and improvement of every company whether small or large so study the staffs in the company and ensure that they are friendly and loving. If you notice any sort of disunity or discrimination amongst the staffs then you may need to extend your search a little more.
It is understandable that video production is costly but that doesn't warrant for ungodly prices so ensure that you compare their costs with your budget to see if you can pay for their services conveniently.
If you can't, simply search for other cheaper companies around but be careful though so that you don't end up in wrong hands.
Sometimes, you need to see video production as an investment so that you don't lose hope when you find out the costs are way beyond your budget.